Healthcare organizations use SEO to help their prospective patients to discover and interface with them advantageously. Countless patients go to web crawlers, for example, Bing and Google to search for healthcare-related data. This is basically why SEO for doctors and other medicinal services professionals have gotten incredibly urgent. In this article, discover some of the advanced healthcare SEO tips to Improve Google Search Quality Rating.
SQRG-The Google Update that Led to Massive Drop in the Traffic of Healthcare Websites
Whether you are a physician, surgeon or even a dentist who runs your own clinic or medical healthcare business, you must have come across Google’s Medic Algorithm Update, popularly referred to as the SQRG or Search Quality Rater Guidelines. The update led to sweeping off of the healthcare websites that were not in accordance with Google’s guidelines for quality and further resulted in a massive drop in their traffic as well. An analysis of the websites that were affected by Google’s update revealed that they had failed to optimize their website using the latest or advanced healthcare SEO techniques and strategies.
Advanced Healthcare SEO Tips for Healthcare Marketing
So, if you feel that the quality of your medical website needs to be thoroughly checked then take a look at some of these quick SEO tips. At the point when actualized in the correct way, these tips can assist you with improving your Google Search Quality Rating.
1. Include Author Bylines as well as Contact Information: Google’s Search Quality Rating guidelines mandate medical websites to provide contact details as well as customer support information to their users. However, Google also requires healthcare websites to display author bylines for medical blog write-ups. This helps in confirming whether the article/blog has been composed of an individual (such as a doctor) who is a specialist in the subject.
2. Eliminate Low-Quality Content: Another SEO tip that almost every medical and healthcare SEO expert follows is that they center around disposing of the poor or terrible substances. Google’s search results emphasize quality content and any content that is poor or low in quality automatically gets rejected by Google’s search engine. In fact, Google will put your healthcare website’s link on the back pages where it is barely visible to patients/users searching for quick and reliable information.
In addition to the above, you must also focus on hiring a medical or healthcare SEO service providing companies such as Wizbytes to simplify your site navigation for Google as well as your users. The SEO Company that you hire must also eliminate excessive ads from your content to ensure that your ranking does not drop on Google.
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